Women make up 25% of new Saxo Bank customers

“On this International Women’s Day, we are encouraged to see more women choosing to trust Saxo to be their partner as they negotiate and invest in their future.”

Women make up 25% of new customers globally, with the majority aged between 20 and 40, according to Saxo Bank’s registered user database. The increase in the number of female clients has been identified in its 16 offices.

As part of International Women’s Day, Saxo has launched a series of videos with BlackRock’s Global CIO of Multi-Asset Solutions, Simona Paravani-Mellinghoff, where she discusses the different components of investing as well as diversity and inclusion.

According to the broker, new female investors increased by 354% in 2020, compared to 288% for men. The positive trend continued in 2021.

So far in 2022, up to half of Saxo Bank offices have welcomed more than 25% new female customers. The influx of new female clients is also generally younger as the clientele evolves to diversify.

Kim Fournais, Founder and CEO of Saxo Bank, said: “At Saxo, we believe that everyone should have the opportunity to achieve their financial aspirations and have an impact, and investing is one of the ways to have an impact. , for themselves and for the world and communities around them.

“On this International Women’s Day, we are encouraged to see more women choosing to trust Saxo to be their partner as they negotiate and invest in their future. If we are still far from equal representation, the trend is currently accelerating in the right direction,” he continued.

“Saxo is committed to continuing to close the investment gender gap and to supporting women in their investment journeys. We do this through a wide range of client initiatives, such as providing expert investment information, educational seminars, low brokerage fees, and referral programs, among others.

In November 2021, Saxo Markets Australia hired Jessica Amir, former Principal Market Analyst and Presenter at Bell Direct, as the Broker’s Market Strategist.

“I am incredibly excited to join a global fintech pioneer like Saxo. Over the past 15 years, I have become increasingly passionate about demystifying the world of finance and global markets. I also really enjoy helping investors to understand what drives the markets and how they can maximize their investments,” Amir said at the time.

Prior to Jessica Amir’s two years at Bell Direct, she was head of news and content at Finance News Network, which was taken over by Sequoia Financial Group during her time there.

Saxo shared the most popular actions among customers in 2022:

Meta Platforms Inc.
Tesla Inc.
Novo Nordisk BA/S
Microsoft Corp.
Apple Inc.
ASML Company
iShares Core S&P 500 UCITS ETF
Vestas Wind Systems A/S
NVIDIA Corp.
Shell PLC

DENMARK

Novo Nordisk BA/S
Vestas Wind Systems A/S
Bavarian Nordic A/S
Ørsted A/S
Danske Bank A/S
DSV A/S
XACT OMXC25 UCITS ETF
Tesla Inc.
Meta Platforms Inc.
Sparindex – INDEX OMX C25 KL

UK

Apple Inc.
Amazon.com Inc.
Microsoft Corp.
Meta Platforms Inc.
Tesla Inc.
BP S.A.
Alphabet Inc. – One Stock
Vanguard S&P 500 UCITS ETF
Lloyds Banking Group Plc
MBH Corporation Plc

FRANCE

TotalEnergies SE
Orpea
EDF
Societe Generale
LVMH Moet Hennessy Louis Vuitton
SOITEC
Alstom S.A.
ORANGE
Liquid air
Amundi ETF MSCI World UCITS ETF

SINGAPORE

Tesla Inc.
Meta Platforms Inc.
iShares Core S&P 500 UCITS ETF
Microsoft Corp.
iShares Core Emerging Markets IMI UCITS ETF
iShares Physical Gold ETC
Apple Inc.
iShares Core FTSE 100 UCITS ETF
iShares Developed Markets Property Yield UCITS ETF
iShares US Aggregate Bond UCITS ETF

HONG KONG

NVIDIA Corp.
Microsoft Corp.
Alibaba Group Holding Ltd
Tesla Inc.
Vanguard S&P 500 ETF
Meta Platforms Inc.
Taiwan semiconductor
Amazon.com Inc.
Netflix Inc.
Invesco QQQ Trust, Series 1

THE NETHERLANDS

Shell PLC
ASML Company
Philips (Royal)
ING Group
ASM International
Aegon
ArcelorMittal
BE Semiconductor Industries
Just eat take out
Unilever Plc
BELGIUM

Ageas AG
AB Inbev
ASML Company
D’ieteren Group
Sofina AG
Bpost
Microsoft Corp.
Bekaert
Prosus
UCB SA

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