Solace Sports and Entertainment partners with EndeavorLAB tech Company to provide clients with brand endorsement opportunities
WASHINGTON and NEW YORK, September 23, 2022 /PRNewswire/ — DC-based company Solace Sports and Entertainment (“Solace”) has partnered with a new Miami based sports technology company, JRZY, to provide customers with opportunities to create strategic brand partnerships.
“We believe in JRZY’s product, its mission, and the people behind the platform,” said Folasade Omogun, co-founder of Solace and head of its sports division. “This is an incredible platform for our athlete clients to create their own entrepreneurial opportunities.”
In addition to the announcement of the partnership between Solace and JRZY, the two companies also recently entered into an agreement where Solace’s client, Larry Moreno, will become the first NCAA student-athlete to sign an NIL deal with JRZY. St. Francis Brooklyn star guard Moreno gained national attention when an NY Post article featured him and his ability to make basketball shots. Since then, Moreno has amassed a fanbase and been featured on ESPN, Overtime and FIBA Sports Center Instagram accounts. Moreno will join the Formula 3 driver, Amna Al Qubasi; olympic boxer, Troy Isley; WNBA Player, Stephanie Wattsand current KC midfielder Chardonnay Curran as JRZY brand athlete.
“Anytime you have amazing athletes like Larry who have worked hard to build their brands, you want to put them in positions to create strategic brand partnerships that align with their core values,” said Terence Davis, co-founder of Solace and head of entertainment. “JRZY’s platforms do just that.”
Solace also recently announced Moreno’s NIL deal with New York-based footwear apparel company SolePack. SolePack, as seen on Complex, Men’s Health, GQ and the NBA Store, recently announced its partnership with Moreno and Minnesota Timberwolves forward, Taurus Prince.
“We are excited about all the partnerships we build,” Omogun said. “They are all about advancing our clients’ brands and careers.”
Solace is a DC-based minority-owned sports and entertainment agency
JRZY is an EndeavorLAB sports technology company created to give athletes a platform to control how they market their brands.
Sole Pack is a New York-based apparel company that specializes in creating ergonomic carry bags for athletes’ sneakers.
SOURCE Comfort Sports and Entertainment