Nadach Musungu becomes Client Manager at Kantar


Kantar has appointed Nadach Musungu as Client Director for Diversity and Inclusion. Amy Cashman, Executive Managing Director of Insights at Kantar UK & Ireland, said Musungu’s vast experience means the company is “uniquely positioned to help clients respond to the changing business landscape.

According to Cashman, the business environment is changing as companies now need to show that they are committed to “making real progress in diversity and inclusion” as they seek to attract talent to a global market. restricted work. At the same time, by doing this, they will get new work and “gain legitimacy in the wider public arena”.

The organizations Kantar currently works with are The Advertising Association and the World Federation of Advertisers. Recently, Kantar has invested in its capabilities to advise its clients on Diversity and Inclusion (D&I) to support these clients, notably by launching its Inclusion Index in 2019. Covering 24 different sectors, the Index helps companies to understand their current progress in diversity and inclusion. relative to their peers and to broader market sectors so that they can proactively fill in gaps and make positive change.

Cashman added, “Organizations also recognize that a more inclusive workforce is a better and more productive workforce, bringing diverse perspectives to business opportunities and challenges and helping them better reflect and understand their own. own clients. [This appointment] strengthens the D&I team]as clients seek to become more representative of the company and ultimately achieve commercial success.

Musungu is from Boden, where she was President of Diversity and Inclusion. His previous experience includes roles within the online market research community, MindMover, and a role as Diversity and Inclusion Manager at Lewisham Council.

At Kantar, she will work with clients to develop and implement strategies to make their workforce more representative, supporting creativity and diversity of thought. Projects will likely focus on overhauling recruitment practices to reach people from broader backgrounds, helping organizations create more inclusive work environments and corporate cultures, and developing metrics to measure their progress. At the same time, Musungu will also fuel Kantar’s own initiatives to continue to diversify its workforce and create an inclusive environment for all staff.

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