Holiday marketing tips, low cost NFT, SaaS spread study – TechCrunch

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Boston-based venture capital firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are as follows: Automation is ramping up usage-based pricing (USP ).

Last year, 34% of survey respondents said they used a flexible pricing model. This year, that figure has risen to 45%.


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“Seats are just an outdated charging medium and don’t allow a business to communicate value or invest in features that would add more value,” said Kyle Poyar, OpenView operational partner.

“In fact,” he said, “it might even be negatively correlated: when AI can automate tasks, the more efficient the solution, the fewer people it takes to connect.”

The report had many interesting findings, but here’s the one that stood out to me the most: Startups that embrace USP and product-driven growth strategies pay off customer acquisition costs faster. and have a higher retention of the net dollar.

Thanks so much for reading TechCrunch + – hope you have a relaxing weekend.

Walter thompson
Editor-in-Chief, TechCrunch +
@yourprotagonist

The Holiday Shopping Season Is Coming: How Are Growth Marketers Preparing?

Image credits: paolomartinezphotography (Opens in a new window) / Getty Images

With just three weeks to go into the holiday shopping season, Miranda Halpern spoke to several growth marketers to find out how they are advising their customers to prepare for supply chain disruptions.

Freighters are stacked outside ports and empty shipping containers are scarce, as are truck drivers who would bring them to market. Now is not the time to do business as usual.

For tips and ideas, she interviewed:

  • Julio Lopez, Director of Customer Strategy, Head of Retail Practices, Movable Ink
  • Chris Toy, CEO and Co-Founder, Marketer Hire
  • Kristin Dick, Head of Operations and Growth Marketing, Tuff
  • Dipti Parmar, Founder, Dipti Parmar Consulting

Bring low cost NFTs

The NFT market is still a bit of a headache for those of us who don’t have a lot of disposable income, but the new data from DappRadar gives some insight into the value of the masses.

As Alex Wilhelm reports, much of the activity is focused on games like Axie Infinity, where players can collect and battle with Pokémon-esque NFTs for around $ 250.

This gives us a glimpse into the emerging ecosystem of non-fungible tokens and what people want to buy and trade: more affordable, value-generating NFTs that “unlock business that is not artificially limited by supply. “.

The Consequences of SaaS Sprawl: A Real World Study

Spaghetti and sauce spilled on the kitchen floor

Image credits: Lew robertson (Opens in a new window) / Getty Images

There’s no way to avoid SaaS sprawl: When employees can independently select software that meets their personal needs, every organization must avoid this pothole.

In a detailed analysis of a recent research study, back contributors Tomer Y. Avni and Mark Settle explore the multiple impacts of partially managing a business on shadow IT.

In addition to many administrative issues, the expansion of SaaS can create fundamental security risks, especially for businesses where many employees can access IP and personally identifiable information.

We’re only scratching the surface of the potential of the cloud

The state of the public cloud in 2021 looks pretty good

Image credits: your picture (Opens in a new window) / Getty Images

The cloud storage and services market is far from mature, according to Battery Ventures’ 2021 State of the OpenCloud report.

According to the company’s estimate, the market could ultimately be worth up to $ 1,000 billion.

“Considering that the vast majority of the work, development and IT will be done in the cloud at some point, the investment group’s round figure projection may be modest,” writes Ron Miller. and Alex Wilhelm, who analyzed the report and spoke to Battery Associate General Dharmesh Thakker.

What does Zillow’s release tell us about the health of the iBuying market?

Sign for sale in front of a model house

Image credits: Bright images (Opens in a new window) / Getty Images

I’m always learning something when editing articles written by journalists at TechCrunch: Because Ryan Lawler covers information technology for us, I asked him to explain the importance of Zillow’s decision to leave the iBuying business.

This story has been covered very well, but I haven’t seen anyone else describe it so succinctly:

Selling an asset at a loss is a bad idea in most areas of the business, but it’s a particularly bad idea in a market where sales cycles are slow, unpredictable, and largely beyond your control.

Tiffany Chu de Via on the importance of govtech for planning mobility ecosystems

Illustration by Tiffany Chu, SVP and co-founder of Remix by Via

Image credits: Bryce durbin

Robots capable of making salads and cheeseburgers are fascinating, which means they’re more likely to make headlines than companies that make technology that streamlines government operations.

But govtech and civic tech have a bigger social impact than robots that turn burgers. Startups that link the public and private sectors can build sustainable businesses with strong returns, says Tiffany Chu, senior vice president of mobility company Via and former CEO of Remix.

“What’s special about this space is that it’s the intersection of a clientele that will always be there,” says Chu.

“Governments rarely go bankrupt, so there is a very direct and targeted customer base that makes it clear who your product should serve. “

Founders make a buzzing comeback, backed by venture capital

We’re a long way from achieving parity or representation in seed funding, but the gender gap is narrowing, according to data from PitchBook.

Funding for US-based startups founded by women nearly doubled last year: So far in 2021, women-led businesses have closed 2,661 deals worth $ 40.4 billion. dollars.

“So far in 2021, the regression has more than stopped,” report Natasha Mascarenhas and Alex Wilhelm. “Indeed, he shot the other way.”

Why the fintech boom in Latin America is more than hype and superlative venture capital investment

Venture capital is pouring in around the world in unprecedented volumes, but it’s no exaggeration to say that Latin American fintech startups are having their best year ever.

Unprecedented tailwinds, a multitude of opportunities and stiff competition are pushing the region’s fintechs to innovate faster than ever, report Anna Heim and Alex Wilhelm. And despite intense competition, VCs are stepping foot first, looking for more opportunities.

“Nubank sets the bar for company size on an IPO and will make VCs think more deeply about the size of a company if anything [goes] right, ”said one investor.



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