Clients – MS Coursing http://mscoursing.com/ Sun, 10 Oct 2021 05:07:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://mscoursing.com/wp-content/uploads/2021/07/icon-150x150.png Clients – MS Coursing http://mscoursing.com/ 32 32 This group of women in Raj has famous clients including Dutch Queen https://mscoursing.com/this-group-of-women-in-raj-has-famous-clients-including-dutch-queen/ https://mscoursing.com/this-group-of-women-in-raj-has-famous-clients-including-dutch-queen/#respond Sun, 10 Oct 2021 04:13:53 +0000 https://mscoursing.com/this-group-of-women-in-raj-has-famous-clients-including-dutch-queen/ By Archana Sharma Jaipur, October 10 (IANS): A small village in Rajasthan, Bhikamkor, is scripting a great story of sustainability, courtesy of Saheli Women, a non-profit organization operating here, whose impact can be seen with the Queen of the Netherlands and other global celebrities posing for a photo wearing beautiful dresses made by this group. […]]]>

By Archana Sharma

Jaipur, October 10 (IANS): A small village in Rajasthan, Bhikamkor, is scripting a great story of sustainability, courtesy of Saheli Women, a non-profit organization operating here, whose impact can be seen with the Queen of the Netherlands and other global celebrities posing for a photo wearing beautiful dresses made by this group.

The NGO, led by Madhu Vaishnav and made up of a team of around 80 women, caters to international clients and partners with international fashion brands to produce clothing, accessories and housewares aimed at empower women through skills development to create meaningful livelihood opportunities.

Its popularity is such that the Queen of the Netherlands was seen wearing a dress made by this NGO in 2020.

Recently, another celebrity, Livia Firth, an enduring activist and wife of actor Colin Firth, was also seen showing off a dress made by the group.

Livia, on her Instagram account, said: “I am honored to wear the story of Bharti, the woman who made this dress @_saheliwomen? The way through the supply.”

NGO founder Madhu Vaishnav says, “It doesn’t matter who wears our dresses, but what we want is for them to understand Indian looms and the efforts of the people who make them. This solves our goal, in fact many other celebrities have worn our dresses. “

At Saheli Women, team members are allowed to work their vacation, working hours and work pace. The Orthodox work model is not suitable for Indian women, especially village women because they have children, animals, families to care for. Hence the freedom given to women to work as they choose, says Madhu.

Sharing her story, she says, “I went to UC Berkeley for a degree and then when I came back six years ago I signed up with an NGO and analyzed how we can develop a community with strength. . Little by little, things started to take shape and we moved forward. “

When asked what motivated her to continue her education, she said: “When my children were young, I wanted to go to higher education. Although I came from a middle class family, my dreams were big. I took the eligibility test, passed it, left my kids with my in-laws, and went to the United States. I didn’t know English, but I learned it gradually. “

Saheli started working with women who emigrated from Pakistan. These were women who had no opportunity after arriving in India and needed support. They have an income now.

Saheli (meaning friend) has grown from just five women to around 80 artisans working together. “It’s more than a community, it’s like a family,” says Madhu.


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Carlsbad wealth advisor accused of spending client funds on cars, Hawaii vacations and women https://mscoursing.com/carlsbad-wealth-advisor-accused-of-spending-client-funds-on-cars-hawaii-vacations-and-women/ https://mscoursing.com/carlsbad-wealth-advisor-accused-of-spending-client-funds-on-cars-hawaii-vacations-and-women/#respond Fri, 08 Oct 2021 23:11:37 +0000 https://mscoursing.com/carlsbad-wealth-advisor-accused-of-spending-client-funds-on-cars-hawaii-vacations-and-women/ In 2018, Carlsbad wealth advisor Mark Boucher sold one of his clients a Chevrolet Camaro ZL1 for $ 52,000. But, according to prosecutors, the client had already paid it unwittingly. According to an unsealed federal indictment on Thursday, Boucher had stolen $ 60,000 from the client’s brokerage account a year and a half earlier – […]]]>

In 2018, Carlsbad wealth advisor Mark Boucher sold one of his clients a Chevrolet Camaro ZL1 for $ 52,000.

But, according to prosecutors, the client had already paid it unwittingly.

According to an unsealed federal indictment on Thursday, Boucher had stolen $ 60,000 from the client’s brokerage account a year and a half earlier – and even impersonated him on the phone to verify the transaction – to buy the car from. sport for itself. After driving it for a while, he sold it back to the client – essentially making the client pay twice as much, according to the indictment and separate claims from the US Securities and Exchange Commission .

In total, Boucher is accused of stealing around $ 2 million from customers, spending their money on personal expenses such as vacations to Hawaii, steak dinners, plane tickets for various women, rent and investments in securities, according to court records.

He has been charged with several offenses: investment advisor fraud, wire fraud, mail fraud, money laundering, aggravated identity theft and obstruction of justice.

He pleaded not guilty Thursday in federal court in San Diego and was allowed to remain free on $ 500,000 bail. His lawyer, Marc Nurik, said on Friday he would not comment on the case outside of court proceedings.

The criminal charges stem from allegations uncovered by the SEC, which filed a lawsuit in federal court against Boucher last year. In a court filing in the SEC case, Nurik dismissed the allegations broadly.

Boucher operated a sole proprietorship under the name of Strategic Wealth Advisors Group – or SWAG. He was fired in 2016 from an investment firm but told his clients he left voluntarily, court records show.

After that, he was affiliated with another company, until allegations of fraud surfaced and his association with the company was terminated, according to records.

The criminal charges relate to four victims, plus a revocable trust created by one of the victims, who later died.

The deceased client had directed the assets of her estate to Canine Companions for Independence, a non-profit organization that provides assistance dogs to people with disabilities. Boucher, who was appointed successor trustee, instead funneled hundreds of thousands of dollars into accounts for his personal use, according to the SEC lawsuit.

Boucher is also accused of forging a client’s signature on multiple checks to pay for personal expenses, and also allegedly forged communications that made it appear that a client owed him the money he had stolen, according to the indictment.

Prosecutors say Boucher obstructed investigations into his financial transactions by submitting false and misleading documents to the SEC, as well as to the San Diego Superior Court “to cover up his fraud and hamper his investigation and civil case” in the part of a dispute surrounding the deceased customer. domain.

Boucher invoked the Fifth Amendment in the SEC case in response to discovery requests and declined to appear for a deposition, according to documents filed by SEC attorneys. The SEC filed a petition earlier this week asking the judge to resolve the case before trial by ruling on the merits in favor of the government.


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BlackRock to Give Customers More Weight on Corporate Responsibility https://mscoursing.com/blackrock-to-give-customers-more-weight-on-corporate-responsibility/ https://mscoursing.com/blackrock-to-give-customers-more-weight-on-corporate-responsibility/#respond Thu, 07 Oct 2021 13:10:00 +0000 https://mscoursing.com/blackrock-to-give-customers-more-weight-on-corporate-responsibility/ The BlackRock logo is seen outside its offices in New York on January 18, 2012. REUTERS / Shannon Stapleton / File Photo About 40% of $ 4.8 billion stock index assets hedged Customers can choose to vote directly at AGMs More investors looking to hold boards to account LONDON / BOSTON, Oct. 7 (Reuters) – […]]]>

The BlackRock logo is seen outside its offices in New York on January 18, 2012. REUTERS / Shannon Stapleton / File Photo

  • About 40% of $ 4.8 billion stock index assets hedged
  • Customers can choose to vote directly at AGMs
  • More investors looking to hold boards to account

LONDON / BOSTON, Oct. 7 (Reuters) – BlackRock, the world’s largest fund manager, plans to give its clients more votes on voting at the company’s annual meetings, starting with a group holding nearly 2,000 billion dollars in assets.

The move by New York-based BlackRock (BLK.N) follows a wave of shareholder calls to hold the companies they invest in to account on issues ranging from climate change to diversity and how their workers and those of their suppliers are treated.

Starting next year, customers looking for more control will be able to vote under their own policy and submit their votes using their own infrastructure, BlackRock said in a letter to customers that was seen by Reuters. Others might choose to choose a third party voting policy and use BlackRock to submit the votes.

The choice would be offered to institutional clients in certain index strategies held in separately managed accounts and in certain mutual funds in Great Britain and the United States.

“These options are designed to allow you to have more of a say in proxy voting, if that is important to you,” he said, adding that the move was a response to “growing interest in investment management “among its clients. Read more

BlackRock’s letter said the move was the first in a series of steps to expand proxy voting options and followed several years of engagement with industry partners during which it had also developed new technology.

“It also reflects broader industry dynamics, such as the impact of technological advancements on investing – and with it, the possibility of more personalized approaches to your investments and the way you manage them,” a- he added.

Based on data as of the end of June, about 40% of the $ 4.8 trillion in assets held in BlackRock’s equity index strategies would be eligible to choose one of the options, he said, adding that the ambition was to widen the choice to more products.

Larger clients whose assets are held in a separately managed account will also have the ability to choose which resolutions or companies to vote on directly, using BlackRock to manage the process.

For those happy to stick with the existing process, BlackRock said its own investment management team will continue to vote by proxy on their behalf.

“While giving clients more choice in how proxies are voted, BlackRock Investment Stewardship (BIS) remains at the heart of BlackRock’s fiduciary approach,” the letter said.

Reporting by Simon Jessop; Editing by Alexander Smith

Our standards: Thomson Reuters Trust Principles.


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By day – At Pawcatuck, partnership gives pantry patrons healthier choices https://mscoursing.com/by-day-at-pawcatuck-partnership-gives-pantry-patrons-healthier-choices/ https://mscoursing.com/by-day-at-pawcatuck-partnership-gives-pantry-patrons-healthier-choices/#respond Wed, 06 Oct 2021 23:07:36 +0000 https://mscoursing.com/by-day-at-pawcatuck-partnership-gives-pantry-patrons-healthier-choices/ Stonington – When the pantry at Pawcatuck Neighborhood Center returned to normal operations before the pandemic this week, it had more to offer its customers than ever before. There was new signage and other printed materials promoting healthy food choices. It had staff and volunteers freshly trained by dietitians from Hartford HealthCare. “Until today, we […]]]>

Stonington – When the pantry at Pawcatuck Neighborhood Center returned to normal operations before the pandemic this week, it had more to offer its customers than ever before.

There was new signage and other printed materials promoting healthy food choices. It had staff and volunteers freshly trained by dietitians from Hartford HealthCare.

“Until today, we left bags of food for curbside pickup. Today we have reopened, ”said Susan Sedensky, executive director of the center, on Tuesday. “Again, people can come in and choose whatever they want. “

And increasingly, she said, what they want are nutritious foods that meet their specific needs.

Amid the pandemic, Sedensky set out to satisfy that desire, meeting months ago with Joe Zuzel, director of community health for the East Hartford HealthCare region, who had a similar interest in improving food bank services. Both saw the value of educating the centre’s clients on food choices, thereby improving their overall health and decreasing their reliance on the health care system.

Zuzel asked dietitians at Backus Hospital in Norwich to train staff at the center and the volunteers who work there in preparing food boxes for people with special dietary needs.

“You can also put a lot of information in these boxes,” Zuzel said.

Indeed, the centre’s “nutritional advice cards” offer advice to clients with heart disease, kidney disease and diabetes. The “Heart Healthy” card, for example, advises people with heart problems to consider choosing foods such as skim and 1% milk, low fat yogurt, lean cuts of beef, poultry and fish. skinless, vegetable proteins (beans, unsalted nuts, seeds, tofu) and “ALL” fresh or frozen vegetables and fruits.

“It is our hope to reduce individual trips to the doctor and hospital readmission rates,” Zuzel said.

Donna Handley, the Eastern Region vice president who heads Backus, said the Pawcatuck Neighborhood Center program reflects a national trend that Hartford HealthCare hopes to replicate in other pantries in the region.

“More and more health care is provided in the community, with less emphasis on acute care,” she said. “What impressed me about the Pawcatuck Neighborhood Center is how proud the staff and volunteers are in creating these food boxes. It’s about building relationships.

The center, which serves residents of Stonington, North Stonington and Westerly, as well as the homeless, served some 1,500 families last year, a substantial increase from previous years due to the pandemic, Sedensky said .

“We saw people we had never seen before,” she said. “Some had never been in a pantry.”

Each customer is entitled to 35 pounds of food per week, plus bread and all-you-can-eat produce. The center is supported by local grocery stores and accepts donations. She also grows some 2,000 pounds of vegetables a year in her own community garden, which she distributes in full to her customers. On Tuesday, asparagus, beets, eggplants, beans and potatoes were sprouting.

“We are always asking for donations of soup, SPAM and clam chowder,” Sedensky said. “We go out and buy eggs, milk, yogurt…”

Every Friday, the center prepares “Weekend Backpacks” filled with two days of food for children eligible for free and reduced school meals.

Backpacks are also being prepared keeping in mind the centre’s new focus on healthy choices, Sedensky said.

b.hallenbeck@theday.com


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Afternoon Coffee: Qwil offers an early finance option to TAPFIN clients to pay for casual labor; Toy makers face tough Christmas supply chain choices https://mscoursing.com/afternoon-coffee-qwil-offers-an-early-finance-option-to-tapfin-clients-to-pay-for-casual-labor-toy-makers-face-tough-christmas-supply-chain-choices/ https://mscoursing.com/afternoon-coffee-qwil-offers-an-early-finance-option-to-tapfin-clients-to-pay-for-casual-labor-toy-makers-face-tough-christmas-supply-chain-choices/#respond Wed, 06 Oct 2021 17:45:00 +0000 https://mscoursing.com/afternoon-coffee-qwil-offers-an-early-finance-option-to-tapfin-clients-to-pay-for-casual-labor-toy-makers-face-tough-christmas-supply-chain-choices/ Adobe Stock The Qwil payment provider today announced a partnership with Talent Solutions TAPFIN to offer an advance financing solution to all TAPFIN suppliers. Qwil already integrates with SAP Fieldglass and is now available for personnel suppliers in TAPFIN programs. Qwil said its fintech solution provides payment options to contingent labor providers as soon as […]]]>
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The Qwil payment provider today announced a partnership with Talent Solutions TAPFIN to offer an advance financing solution to all TAPFIN suppliers. Qwil already integrates with SAP Fieldglass and is now available for personnel suppliers in TAPFIN programs.

Qwil said its fintech solution provides payment options to contingent labor providers as soon as their invoices are approved, regardless of net metering terms.

“Qwil’s mission is to give personnel suppliers the flexibility to be paid as and when they want,” Johnny Reinsch, co-founder and CEO of Qwil, said in a press release. “Through our innovative partnership with TAPFIN, we are now able to offer the exceptional benefits of our solution to thousands of suppliers covering billions of dollars in annual contingent expenses. Now these suppliers can choose their payment terms, which puts them in control of their business’ cash flow on any given day. “

If you are digitally transforming your business, first read this “5 Step Buyer’s Guide to Procurement Technology” from Spend Matters.

Amy Doyle from TAPFIN, SVP and Global Brand Leader, said the collaboration is filling a void in the market.

“By partnering with Qwil, our suppliers now have more transparency about when they will be paid and have the option of being paid more quickly when needed,” she said. “This allows our customers to engage a larger network of diverse suppliers who traditionally have not been able to meet expedited payment terms.”

Supply chain puts delivery of holiday toys at risk

The disruption of supply chains by Covid, including expensive overseas shipments and expensive delivery options to the United States, has created a harsh climate for toy makers to get goods for the Christmas shopping season, according to the Associated Press.

Truck maker Tonka said it was so expensive to ship the toys to the United States that the company decided to leave the trucks in China until shipping prices came down.

“We never left a product this way,” said Jay Foreman, CEO of Basic Fun, which makes Tonka toys. “We really had no choice.

Other toy makers are also making tough decisions now that shipping containers can cost $ 20,000 this year, up from $ 3,000 before the pandemic, according to the AP article.

How do you find the right procurement technology and the right supplier for your business? Spend Matters’ 5-Step “Procurement Technology Buying Guide” can help – with how-to documents, checklist templates and other tips.


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UBS clients raise $ 650 million for largest biotech impact fund https://mscoursing.com/ubs-clients-raise-650-million-for-largest-biotech-impact-fund/ https://mscoursing.com/ubs-clients-raise-650-million-for-largest-biotech-impact-fund/#respond Wed, 06 Oct 2021 07:52:00 +0000 https://mscoursing.com/ubs-clients-raise-650-million-for-largest-biotech-impact-fund/ The logo of Swiss bank UBS can be seen in a branch in Zurich, Switzerland on June 22, 2020. REUTERS / Arnd Wiegmann ZURICH, Oct.6 (Reuters) – High net worth clients of UBS (UBSG.S) have raised $ 650 million for the largest biotech impact fund ever, the Swiss bank said on Wednesday. Impact investing – […]]]>

The logo of Swiss bank UBS can be seen in a branch in Zurich, Switzerland on June 22, 2020. REUTERS / Arnd Wiegmann

ZURICH, Oct.6 (Reuters) – High net worth clients of UBS (UBSG.S) have raised $ 650 million for the largest biotech impact fund ever, the Swiss bank said on Wednesday.

Impact investing – a term coined in 2007 – arose out of the desire to extend philanthropic goals to major financial holding companies.

Along with financial returns, impact investing aims to generate measurable environmental and social impact, often in line with the United Nations Sustainable Development Goals (SDGs), which typically go beyond basic principles of sustainable investing.

Oncology Impact Fund 2, managed by biotech investment firm MPM Capital, raised a total of $ 850 million, including $ 650 million raised from UBS clients. It will invest 80% of its capital in private start-ups, and the rest in public companies, developing innovative treatments against cancer and other serious diseases.

Twenty percent of the performance fee that managers earn on their investments, along with a portion of drug royalties, will be donated to improve access to cancer treatment for children in developing countries and to fund research. against cancer, said portfolio manager Christiana Bardon.

Together with its predecessor, for which MPM and UBS wealth management raised more than $ 470 million in 2016, this is the Swiss bank’s largest thematic impact investment fundraising to date. .

“With this fund, I feel like we’ve tried to reinvent the impact space. The vision here is still extremely bold, that is to say: what if every drug developed and sold had this 1 % back to make the world a better place? ” Mark Haefele, chief investment officer of UBS Wealth Management, said.

“When we started this journey, impact investing was about impact bonds and back then they were done in $ 5 million increments. Launching something that is 100 times bigger was very ambitious and shows how this theme clearly resonates with our customers, ”he added.

UBS, the world’s largest wealth manager, had raised $ 6.9 billion for impact investments linked to the SDGs by the end of 2020. It aims to add $ 70 billion in invested assets classified as investment impact or as investments focused on sustainable development more broadly by 2025.

While impact investing has often been associated with concessional returns, managers said investors – which include large corporations, insurers and other very wealthy people alongside UBS clients – don’t would not need to forgo returns, based on the performance of the previous fund.

“Our impact fund is as profitable as our other funds, and they are generally the top performers in the US venture capital quartile,” said MPM chief executive Ansbert Gadicke.

(This story corrects the spelling of Haefele’s name from Heafele in the 7th paragraph)

Reporting by Brenna Hughes Neghaiwi; Editing by Steve Orlofsky

Our standards: Thomson Reuters Trust Principles.


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Simple and efficient ESG integration for your clients’ portfolios https://mscoursing.com/simple-and-efficient-esg-integration-for-your-clients-portfolios/ https://mscoursing.com/simple-and-efficient-esg-integration-for-your-clients-portfolios/#respond Tue, 05 Oct 2021 21:31:25 +0000 https://mscoursing.com/simple-and-efficient-esg-integration-for-your-clients-portfolios/ As the demand for environmental, social and governance-focused investments has grown, so has the need for accurate and reliable data. FlexShares CORE ESG ETFs use the Northern Trust Vector Score to measure the magnitude of ESG issues that could impact current financial performance and use a forward-looking assessment of directional risk on how a company […]]]>

As the demand for environmental, social and governance-focused investments has grown, so has the need for accurate and reliable data. FlexShares CORE ESG ETFs use the Northern Trust Vector Score to measure the magnitude of ESG issues that could impact current financial performance and use a forward-looking assessment of directional risk on how a company may handle future issues.

In the next webcast, Simple and efficient ESG integration for your clients’ portfolios, Crystal McClenthen, Head of Product Strategy at Northern Trust Asset Management, and Michael Natale, Head of Intermediate Distribution, will discuss the importance of combining the two in order to give investors the ESG impact of an asset’s value on the long term.

For example, the recent launch FlexShares ESG & Climate US Large Cap Core Index Fund (FEUS), FlexShares ESG & Climate Developed Markets ex-US Core Index Fund (FEDM), FlexShares ESG & Climate Investment Grade Corporate Core Index Fund (FEIG), and FlexShares ESG & Climate High Yield Corporate Core Index Fund (FEHY) can help investors access the ESG theme.

The four new climate ETFs are in addition to FlexShares’ existing ESG offerings, the FlexShares STOXX US ESG Select Index Fund (ESG) and the FlexShares STOXX Global ESG Select Index Fund (ESGG). The new range of funds aims to help investors improve the overall ESG scores of their portfolios and reduce carbon risk while maintaining core exposure to equities and fixed income securities. The funds use the Northern Trust ESG Vector Score and a carbon risk rating to hedge ESG risks and capitalize on sustainable opportunities.

The ESG Vector Score methodology developed by Northern Trust Asset Management (NTAM) seeks to identify the business issues related to ESGs most likely to impact a company’s financial performance and a portfolio’s return on investment. The rating methodology is based on a framework established by the Sustainable Accounting Standards Board (SASB) which seeks to identify industry leaders in sustainability and mitigate sustainability risks before impacting the financial statements of the business and portfolio performance.

As climate change is a major concern of many investors and regulators around the world, each basic strategy in the ESG ETF suite also includes a particular focus on carbon risk. In partnership with Institutional Shareholder Services (ISS), each company is screened using a carbon risk assessment methodology to determine its current carbon emissions, efforts to reduce its carbon footprint, and potential exposure to carbon risk. compared to other companies in its sector. Using these ratings, each strategy in the suite aims to reduce overall carbon emissions and carbon reserves relative to its parent index, while also targeting an overall improvement in its carbon risk rating.

“Drawing on our experience in managing quantitative and sustainable strategies, we are delighted to combine our exclusive exclusion selection, our ESG and climate-related data, as well as well-defined portfolio construction constraints to deliver sustainability profiles. solid in a suite of basic strategies. These funds remain true to the traditional core approach while meeting the growing demand for investments that target conscientious corporate governance, low environmental impact and socially responsible business practices, ”according to FlexShares.

Financial advisors interested in learning more about ESG strategies can register for the Wednesday October 6 webcast here.


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Narayan Devanathan appointed Chief Client Officer at dentsu India https://mscoursing.com/narayan-devanathan-appointed-chief-client-officer-at-dentsu-india/ https://mscoursing.com/narayan-devanathan-appointed-chief-client-officer-at-dentsu-india/#respond Tue, 05 Oct 2021 05:55:08 +0000 https://mscoursing.com/narayan-devanathan-appointed-chief-client-officer-at-dentsu-india/ As a key part of the dentsu India 2.0 transformation agenda, dentsu international announced the creation of a new market leader role of Chief Client Officer (CCO) and elevated Narayan Devanathan to this role for India. Most recently, Narayan was CEO of dentsu Solutions, President, Strategy and Integration, Dentu India, as well as APAC Head […]]]>

As a key part of the dentsu India 2.0 transformation agenda, dentsu international announced the creation of a new market leader role of Chief Client Officer (CCO) and elevated Narayan Devanathan to this role for India. Most recently, Narayan was CEO of dentsu Solutions, President, Strategy and Integration, Dentu India, as well as APAC Head of Strategy and Consulting, Dentu Creative.

While a CEO for dentsu India is in the process of being recruited, Narayan will report to Peter Huijboom, Global CEO for Media and Global Customers and Acting Co-CEO for India.

Narayan will be responsible for focusing on customer centric solutions and will partner with Amit Wadhwa (CEO – Creative Service Line), Divya Karani (CEO – Media Service Line) and Anubhav Sonthalia (CEO – CXM Service Line) to delivering the best of dentsu solutions across the range of business challenges customers face in an ever-changing world, while making our business easier to navigate for our customers.

As a reminder, dentsu India 2.0 is part of dentu international’s global journey to become the most integrated group in the world by 2024. A key step in this journey is to reorganize the 160 brands in the network into six strong global brands (seven for India) – all dedicated to providing clients with easier and easier access to top cross-disciplinary talent to drive brand and business results.

Speaking about the appointment, Peter Hujiboom said, “India is a key part of Dentsu’s global history, and Narayan, in turn, is a key member of the leadership team at Dentsu. India. As we embark on the next leg of dentu India 2.0’s journey, he will focus his energy, expertise and experience to help bring together the capabilities of dentu’s over 3,200 talents seamlessly to make dentu the partner of choice for our clients. . With this appointment as Chief Client Officer for India, Narayan will step down from his other roles in India and APAC with immediate effect. ”

Narayan Devanathan added, “Transformation is easier said than done, but like integration, it’s a process. What matters most are the results. Through relentless customer focus, results driven solutions and guidance on next best practices, our goal for dentsu India 2.0 is not just to transform ourselves, but to transform our clients’ businesses – in a sustainable way. , for real. To that end, we’ll harness the power of creativity, a deep understanding of people and data, and keep an eye on the one price that matters: meaningful progress for our customers, their customers, and society. For me, that’s what my new role as Chief Client Officer means. And that will be my only goal.

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Facebook, WhatsApp and Instagram down, customers facing difficult situation https://mscoursing.com/facebook-whatsapp-and-instagram-down-customers-facing-difficult-situation/ https://mscoursing.com/facebook-whatsapp-and-instagram-down-customers-facing-difficult-situation/#respond Mon, 04 Oct 2021 17:12:42 +0000 https://mscoursing.com/facebook-whatsapp-and-instagram-down-customers-facing-difficult-situation/ The app and website of Facebook, WhatsApp and Instagram abruptly ceased to function on Monday evening. The trio workers came down around 9:15 p.m., greatly disturbing the customers. Regarding this, WhatsApp said, “We have received objections from some people that it does not work. We are trying to remedy this and will give refreshments in […]]]>

The app and website of Facebook, WhatsApp and Instagram abruptly ceased to function on Monday evening. The trio workers came down around 9:15 p.m., greatly disturbing the customers. Regarding this, WhatsApp said, “We have received objections from some people that it does not work. We are trying to remedy this and will give refreshments in this way as soon as possible.

Facebook statement

Parent organization Facebook also made a statement saying, “We know some people are having issues with our apps and products. We are trying to fix it quickly. We apologize for the inconvenience.

Do not eat into both the web and the cell phone

WhatsApp and Instagram do not cover the web and mobile phones at the same time. The Android, iOS, and Web steps together address this issue. Individuals do not receive new messages and are not ready to send messages to anyone. Plus, a “can’t revive” post is coming to Newsfeed Refresh on Facebook and Instagram.

People have complained that WhatsApp does not attack the locator (DownDetector). Customers growled something similar when it comes to Instagram and Facebook. Customers face challenges due to not sending messages.

Also read: WhatsApp, Instagram and Facebook down, users upset

In the meantime, countless messages have been written on Twitter. Customers have taken to Twitter to complain about the Facebook, WhatsApp and Instagram worker. Many people have also shared some interesting pictures on this topic.


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How to increase your online visibility and attract more customers https://mscoursing.com/how-to-increase-your-online-visibility-and-attract-more-customers/ https://mscoursing.com/how-to-increase-your-online-visibility-and-attract-more-customers/#respond Sun, 03 Oct 2021 19:00:00 +0000 https://mscoursing.com/how-to-increase-your-online-visibility-and-attract-more-customers/ Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur United States, an international Entrepreneur Media franchise. In 2021, what you cannot afford as an entrepreneur is not being online. In particular, what you need to have is a professional website. It may sound silly and obvious, yet there are a lot of […]]]>

Opinions expressed by Contractor the contributors are theirs.

You are reading Entrepreneur United States, an international Entrepreneur Media franchise.

In 2021, what you cannot afford as an entrepreneur is not being online. In particular, what you need to have is a professional website.

It may sound silly and obvious, yet there are a lot of entrepreneurs and businesses that don’t have a website or take care of their online presence, they developed their website ten years ago. years and it hasn’t been upgraded since.

Even if you have a website you need to make it visible and authoritative, it needs to attract customers and ideally outperform your competition’s websites.

To give you a real analogy, search engine ranking has the same effect as the location of a physical store in a city. Even if you have the best storefront imaginable, if no one walks past your store, they will never know about you. When it comes to your website, think more of “main street” than “side street”.

One major thing your website has in common with a successful store is that they both need a lot of traffic (visitors).

So how can you improve your ranking on Google, Bing, Yandex, DuckDuckGo, etc. ? The first step is to understand what are the most important search engine ranking factors.

The most important ranking factors:

  • Back links: the number of links you have from other websites. In particular, what really influences the ranking of your website is the number of domains pointing to it.
  • SEO on the page: like Moz ExplainOn-page SEO is all about optimizing individual web pages in order to rank higher and drive more relevant traffic to search engines.
  • The quality of your content: High quality content offers a better user experience, and that’s why it ranks better on Google. Did you know that the longer a person stays on a web page, the higher your website will rank? Google believes that the longer a person stays on a website, the better the website should be, and it is desperately trying to deliver quality search engine results.
  • Page speed: the speed at which a page loads for users.

Once you know how ranking works, you can start working on optimizing your website.

The following are the things you can do to increase your visibility online and attract more customers.

Start blogging

The best thing you can do to get traffic – and potential customers – to your website is to post high-quality articles on a regular basis.

Show your expertise in your field through your content, show your potential customers that you can solve their problem and make your content visible. They will eventually knock on your door.

Do keyword research

In order to increase your visibility, you need to know which terms are most commonly used to search for the products or services that you offer. If your article ranks well for one or more popular keywords, you will receive increased organic (natural, unforced) traffic.

To find the most popular keywords around the topics you know, there are several tools you can use.

Personally, for keyword research the only tools I use are Google Trends and the Ubersuggest Chrome extension. They are free and very easy to use.

If I see that a keyword is popular and the SD (SEO difficulty) isn’t too high, I write an article around it and optimize it. The SD is a metric that tells you from 1 to 100 how hard it is to compete for a certain keyword.

If you are using WordPress, make sure you install the free version of the Yoast plugin, as it helps you optimize your content around the chosen keywords and improve its readability.

Use keywords naturally in the content and don’t try to overload the text with the keyword (s) – search engines no longer use keyword density as a measure. The best places to put keywords are in the main article title, in some of the paragraph titles, and just all over the place.

Create a plan

In order to have more visibility, you must have a content plan. For example, if you are a personal development coach, you need to find keywords with high search volume around those topics that will interest your potential clients, then create interesting, easy-to-read articles that target those keywords. (800 words is a good length for a blog post).

In other words, the keywords you are targeting should be the phrases that your potential customers will use to search on Google.

You can also target a group of keywords with a single post. I use Excel because it is the best tool for annotating anything you need to organize a blog post around a group of keywords.

Focus on on-page SEO

Once you have written one or more articles, you need to make sure that they are all well optimized to appear in the search results.

Here’s a quick reminder of what you need to check before posting:

  • The keyword you chose should be included in the url, better if the slug matches the keyword. For example, if the keyword is how to be confident, the URL should look like: your site.com/how-to-be-confident
  • Make sure the keyword appears in the first paragraph of the article;
  • It should also be included in the title, better if you include it at the beginning;
  • The keyword should be included in some of the subheadings;
  • Make sure the keyword is included in the alt text of the selected image.

If you have the Yoast plugin, you will automatically see a checklist at the end of your article.

Build backlinks

When people come to your web pages, they will be more likely to rank well in search engines.

To build backlinks, the best things you can do is write high quality content, so people want to connect to it, and create guest blogs.

Guest blogging on authoritative websites is the best form of backlink building to start getting more traffic to your own website.

For example, my website is all about personal development and relationships, and I have guest posts on platforms like Thrive Global and Plenty of Fish.

It has helped some of my articles to rank on the first page of Google for several popular keywords, and it all happened just a few months after my website launched.

Avoid Black-Hat SEO Like The Plague

While white hat SEO practices – such as guest blogging, keyword optimization, and active participation in forums without spamming other users – are completely legitimate, black hat techniques are not.

Black-hat SEO practices can work very well to rank higher. With a caveat, they only work in the short term as they go against the Instructions for Google webmasters.

In the long run, they can damage the credibility and authority of your website, as Google has several algorithms designed to detect black hat methods and penalize websites that engage in these practices.

Now you might ask, “Ok Sira, but what are some examples of black-hat SEO?” “

Here are some examples of black hat practices:

  • Buy backlinks;
  • Keyword stuffing, that is, filling your content with your target keyword so that the text doesn’t sound natural;
  • Automatically generated or spun content with backlinks pointing to your site;
  • Spam forums with backlinks pointing to your website.

WARNING — If Google catches you using black hat techniques to improve your website ranking, it will penalize you by lowering your ranking and no matter how much you try to improve your ranking afterwards, it will not make a difference. Many businesses have been ruined by the use of black hat SEO.

Convert your readers into customers

The most important step is to convert your readers into customers. That’s why you started creating content, right?

There are several ways to do this. In particular, some of the most common – and effective – methods are:

  • Add a call to action at the end of your article, for example by inviting the reader to schedule a call with you;
  • Create a pop-up window to collect emails from your readers, then promote your product or service through a newsletter;
  • Promote your products or services in sidebars or throughout the article.

Getting organic traffic to your website and converting users into customers isn’t easy, and it’s a long-term journey. It takes a lot of patience. However, if you do it the right way, with love and a lot of dedication, you can surely outshine your competition and really grow your little empire.


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