Clients – MS Coursing http://mscoursing.com/ Wed, 23 Nov 2022 05:44:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://mscoursing.com/wp-content/uploads/2021/07/icon-150x150.png Clients – MS Coursing http://mscoursing.com/ 32 32 Annual Fireside Fund can help meet this year’s growing heating needs for Sumter’s seniors and disabled customers https://mscoursing.com/annual-fireside-fund-can-help-meet-this-years-growing-heating-needs-for-sumters-seniors-and-disabled-customers/ Wed, 23 Nov 2022 05:16:30 +0000 https://mscoursing.com/annual-fireside-fund-can-help-meet-this-years-growing-heating-needs-for-sumters-seniors-and-disabled-customers/ BY KEVIN HOWELL Sumter United Ministries I could never use the phrase “the new normal” again. It has been overused as a means of simply asserting that a change has taken place. As in every home, business, and church, the COVID-19 pandemic has forced change, in some ways undesirable change. For reasons we couldn’t fully […]]]>

BY KEVIN HOWELL
Sumter United Ministries

I could never use the phrase “the new normal” again.

It has been overused as a means of simply asserting that a change has taken place. As in every home, business, and church, the COVID-19 pandemic has forced change, in some ways undesirable change. For reasons we couldn’t fully explain, the number of our interviews has gone down since the pandemic, but the amount of money needed to help has increased. For example, fewer people can apply for assistance with rent, but rising rental prices require a greater amount of assistance.

That all changed this week.

As much of the pandemic-related financial assistance has ceased or slowed and inflation has pinched wallets everywhere, we have seen a shift in customer needs. The number of interviews slowly increased.

With the cold temperatures of the past week, heater support interviews filled our offices every day. This week alone, 10 households requested kerosene in two days.



Most of these interviews have similarities: seniors and clients with disabilities living on incomes no more than $1,000 per month.

As we enter the Thanksgiving holiday, I am grateful to have a safe and warm home here in Sumter. I never think about the heat other than adjusting the thermostat and not thinking about it anymore. For some, having adequate heat in their home is a real anxiety factor. For those who heat on kerosene without a bill or account, it’s a weekly routine of scraping together a few dollars here and there to buy just enough to survive a cold snap.

As you celebrate this week, I’m sure you are grateful for many things. Generosity is a great way to express gratitude, and the Fireside Fund is a campaign worthy of your donations. We at Sumter United Ministries are all grateful for your support. Happy Thanksgiving!

Kevin Howell is the director of the Crisis Relief Ministry.

ABOUT THE HEART OF FIRE FUND

Every winter since 1969, The Sumter Item has held a fundraiser to raise money from its readers that will be donated entirely to Sumter United Ministries.

The faith-based nonprofit organization provides emergency and life-rebuilding services ranging from food, shelter and clothing to paying the final notice bill, access to educational opportunities and a medical clinic . The Sumter Item recognizes and appreciates every ministry led by its staff and volunteers, but the Fireside Fund was created to focus on one area that will become critical over the next few months: heat.

Every penny donated will directly help the people who live in Sumter by preventing heating services from being turned off, providing access to propane or other sources of heating and, when sufficient funds are available and the need is there, funding long-term housing solutions to make homes more efficient.



IN HONOUR OF

Each year, The Item’s leadership team chooses a recently deceased person to be dedicated to the campaign of the year. The person honored is someone who has made a positive impact in the community, whether through service, philanthropy or corporate leadership.

Abe Stern ticked all of those boxes.

He was Sumter’s only Holocaust survivor and ran a successful shoe store, Jack’s Department Store, for more than 60 years, where he created a space for students to earn money and get a professional mentoring.

Despite his traumatic past during World War II, being sent to a concentration camp, and arriving in the United States with $30 in his pocket, he always had a positive attitude and a love for life and Sumter.

He served in the US Air Force at Shaw Air Force Base and became a philanthropic and community supporter of Temple Sinai, Sumter’s only synagogue.

He died on November 19, 2021. He was 92 years old.

New donations starting Nov. 22: The Finney Family, in memory of Abe Stern, $300; and in memory of the General and Lattie McCants, $550.

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How to calculate 2023 RMDs for customers who skipped them in 2021 or 2022 https://mscoursing.com/how-to-calculate-2023-rmds-for-customers-who-skipped-them-in-2021-or-2022/ Thu, 17 Nov 2022 21:15:52 +0000 https://mscoursing.com/how-to-calculate-2023-rmds-for-customers-who-skipped-them-in-2021-or-2022/ What do you want to know Penalty relief for taxpayers who did not take RMD in 2021 or 2022 ends in 2023. The 2023 RMDs will be calculated as if the 2021 and 2022 RMDs had been taken. Clients should continue to pay close attention to final IRS regulations on these RMD rules. The IRS […]]]>

What do you want to know

  • Penalty relief for taxpayers who did not take RMD in 2021 or 2022 ends in 2023.
  • The 2023 RMDs will be calculated as if the 2021 and 2022 RMDs had been taken.
  • Clients should continue to pay close attention to final IRS regulations on these RMD rules.

The IRS has thrown some curveballs when it comes to interpreting the new 10-year payout rule for inherited IRAs after the SECURE Act.

First, almost two years later, it announced that required minimum annual distributions (RMDs) would be required for the beneficiaries of account holders who were already in payroll at the time of death. Later, it granted penalty relief to taxpayers who did not take these RMDs in 2021 or 2022.

This penalty relief ends from 2023, without further action. All of this leaves beneficiaries looking forward to 2023 and wondering how their 2023 RMDs should be calculated given the general RMD waiver for 2021 and 2022.

While the rules may change, we have some clues as to how these 2023 RMDs should be calculated – although advisers should continue to watch closely for updated IRS guidance or final regulations.

10-Year Rule and RMD: Background

As most customers understand, beneficiaries who inherit IRAs and do not qualify as eligible named beneficiaries are now subject to the “10-year rule.” The 10-year rule works much like the old five-year rule. Beneficiaries must empty the inherited account within 10 years of the account holder’s death, meaning they can only extend their tax liability over that 10-year period.

When the new rule was first announced, most experts expected that annual RMDs would not be required during the 10-year distribution period. In other words, it was expected that recipients could wait until year 10 to completely clear the account and stay in compliance.

In the proposed regulations, however, the IRS announced that the opposite was true if the original account holder had already started taking RMDs during their lifetime. In other words, if the owner is deceased after its required start date, the beneficiary would be required to take annual distributions from the account during the 10-year distribution period and would not be allowed to wait and withdraw the full amount as a lump sum.

If the original account holder is deceased before required start date, no annual RMD is required and the beneficiary can elect to withdraw the entire account balance as a lump sum in year 10. This same rule dictates whether the successor beneficiary will be required to take annual RMDs after the successor inherits the original beneficiary’s account.

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Fried Frank Taps City Planning Manager to Serve Company’s Developer Clients – Business Observer https://mscoursing.com/fried-frank-taps-city-planning-manager-to-serve-companys-developer-clients-business-observer/ Tue, 15 Nov 2022 21:20:42 +0000 https://mscoursing.com/fried-frank-taps-city-planning-manager-to-serve-companys-developer-clients-business-observer/ Land use issues in New York are never straightforward, and the ever-changing regulatory landscape can make the city a perilous maze for developers. To help their clients navigate this complex landscape, law firm Fried Frank recently appointed Anita Laremont, former director of the New York City Department of Urban Planning, as a partner in its […]]]>

Land use issues in New York are never straightforward, and the ever-changing regulatory landscape can make the city a perilous maze for developers. To help their clients navigate this complex landscape, law firm Fried Frank recently appointed Anita Laremont, former director of the New York City Department of Urban Planning, as a partner in its real estate and property department. its practice of land use, zoning and development. Partner Insights spoke to Laremont about the issues she will address on behalf of the company’s developer customers.

Anita Laremont, Partner, Fried, Frank, Harris, Shriver & Jacobson LLP

Business Observer: Talk about some of your most proud accomplishments during your time at city planning.

Anita Laremont: I am proud that we have enacted Mandatory Inclusive Housing, a groundbreaking program which requires that where, through zoning action, residential capacity is significantly increased, any further development must include between 25-30% affordable housing at all times. . We carried out a feasibility analysis to ensure the requirement was financially feasible for developments across the city. We also completed eight major neighborhood rezonings, with at least one in every New York borough, which created capacity for more than 35,000 additional homes, at least a quarter of which will be affordable.

Also, I’m extremely proud of the two rezonings we’ve done in East Midtown. The first resulted in One Vanderbilt, which was the first new office tower in Midtown in over 20 years and a project my current colleagues at Fried Frank advised on. We followed this rezoning with the Greater East Midtown rezoning and modernized zoning for the entire neighborhood, where the building stock lacked the floor plates and amenities desired by businesses looking for office space. Class A today. Since then, Fried Frank has served as counsel for a number of projects located in the neighborhood, including the JPMorgan Chase headquarters building at 270 Park Avenue, which is currently under construction. This rezoning was a phenomenal success, as several projects sought to develop under the newly established rules very quickly after the rezoning was enacted. I believe this rezoning will help ensure the continued prominence of this important central business district. I was also very proud that we established permanent resilience rules, which will be very important for flood-prone areas.

What do you think are the biggest land use issues facing New York City today?

The existential issue is our housing crisis. We are simply not producing enough housing to meet the demand and keep up with population growth. This resulted in the high cost of housing that we experience today and is the cause of displacement and gentrification. If we don’t build more housing, we risk losing our place as a world-class city. Companies will not find this location attractive as housing will be too expensive for their workers. Part of the problem is that there is significant anti-development sentiment, as well as garden variety NIBMYism. Some people don’t seem to understand that if we don’t continue to expand so that more people can afford to live here, we won’t be able to prosper and grow. And not having a tax abatement program like 421a will make the problem even worse.

What do you think will be the most important issues you will face for Fried Frank customers?

Currently, developers are trying to figure out if there is a path to 421a-free development or an alternative tax reduction program. We are therefore working with them to explore alternatives, in particular by making projects with the State. Having been general counsel at the Empire State Development Corporation for several years, I understand that the state has the ability to do certain things that are more difficult for the city. People are also looking to understand how to navigate the approval process in new city and state administrations, and we are thinking creatively about what types of development would be most appropriate given the scarcity of funding and Construction sites. Then there are proposals that the developers tell us about. Clients are studying the feasibility of commercial conversions of certain class B and C office buildings and hotels. Clients want to understand the requirements governing the conversion of these buildings into residences. Additionally, customers are interested in using the Zoning for Transit Accessibility text, enacted by City Planning last year, which allows developers to earn a bonus if they are willing to provide a transit easement to the MTA, and we advise them on the applicable rules. and procedures.

How do you think the extensive experience you have on the government side will benefit Fried Frank clients?

Government regulations are extremely complex and often very obscure, and it is always helpful for clients to have an attorney with a thorough understanding of these regulations. In my case, not only do I have this expertise on the city side, but my experience as General Counsel for the Empire State Development Corporation allows me to advise clients on alternative routes to obtaining approvals. I can also advise clients on how to strategically present their case to decision makers and assess how a client’s plans may resonate with decision makers.

What are some of the more specific areas where a company like Fried Frank can most help clients with land use issues?

We have a unique practice group, where three of us have served as general counsel for planning. We are uniquely positioned to help our clients understand the Uniform Land Use Review process and its intricacies. We also have a member of the team who was General Counsel for the Board of Standard and Appeals and helps advise clients on these issues. Having this experience in-house is invaluable to clients, as you can explain why a particular provision was drafted the way it was, especially if you are the person who drafted it. You can advise on potential pitfalls and challenges, and which government official to discuss particular issues with. Additionally, many of the development challenges that our clients face are not challenges that can simply be resolved by going to a municipal agency. We can navigate through everything that needs to happen for a project to be approved.

With your experience, you could have landed in so many prestigious firms. Why did you choose Fried Frank?

There are several reasons why I chose Fried Frank. Several people who appeared before me when I worked in government are now my partners in this practice. I consider them to be at the top of the profession – they are simply the most knowledgeable people on land use in the city. This group has the largest number of highly skilled land use practitioners I know of in New York. The other reason I chose Fried Frank is that the real estate practice here is extensive. Land use is only part of what we do. This is truly a full-service commercial real estate practice. This creates enormous synergies and allows us to provide a comprehensive service to our customers. Also, as it is a fact of life that a number of land use actions result in litigation, I am very pleased that we have expert real estate lawyers in-house who provide stellar defenses and sound advice to help us reduce the likelihood of a project being disrupted.

FF Logo RGB black v1 Fried Frank appeals to the head of urban planning to serve the company's developer clients

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The case of the unpopular client | Opinion https://mscoursing.com/the-case-of-the-unpopular-client-opinion/ Sun, 13 Nov 2022 18:06:00 +0000 https://mscoursing.com/the-case-of-the-unpopular-client-opinion/ Lawyers who represent unpopular clients are a staple of American fiction. Jake Brigance in “A Time to Kill” and Atticus Finch in “To Kill a Mockingbird” come to mind; without forgetting Ben Matlock, Vincent Gambini and Perry Mason. The prototypical lawyer is portrayed as standing alone between the client and a vengeful corporation. The lawyer […]]]>

Lawyers who represent unpopular clients are a staple of American fiction. Jake Brigance in “A Time to Kill” and Atticus Finch in “To Kill a Mockingbird” come to mind; without forgetting Ben Matlock, Vincent Gambini and Perry Mason.

The prototypical lawyer is portrayed as standing alone between the client and a vengeful corporation. The lawyer is a bulwark in times of peril. Neither Jake nor Atticus endeared themselves to the white populations from which they came and against whose prejudices they defended their black clients, but they are our heroes.

What to do?

A chance meeting

The almost fatal blow

Checked in!

The verdict

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How to talk to young clients about life insurance https://mscoursing.com/how-to-talk-to-young-clients-about-life-insurance/ Fri, 11 Nov 2022 20:52:57 +0000 https://mscoursing.com/how-to-talk-to-young-clients-about-life-insurance/ After a person buys a house, gets married or has children, they often start thinking about how they would support their loved ones if they were to die prematurely, he suggested. Tiwari said young people may have a greater need for life insurance than older, more established customers. Young clients probably have a mortgage, a […]]]>

After a person buys a house, gets married or has children, they often start thinking about how they would support their loved ones if they were to die prematurely, he suggested.

Tiwari said young people may have a greater need for life insurance than older, more established customers. Young clients probably have a mortgage, a young family and maybe elderly relatives to take care of, but not much in terms of liquid wealth.

“People have fewer assets when they’re younger and their expenses are higher,” he said. “So the need for insurance becomes more important.”

In addition to planning to cover these expenses, Tiwari asks clients what they want to offer after they leave. If they have children in sports or extracurricular programs, for example, will they be able to continue those activities when a single breadwinner is gone?

Tiwari said customers considering life insurance should speak to an advisor who can do a thorough needs analysis instead of buying a policy online.

“Insurance tends to be a black box for people; they don’t really understand how it works,” he said. “When you work with a professional who understands the products, you can get a better idea of ​​some features of the policy that you may not be aware of.”

Zainab Williams, founder and senior financial planner at Elleverity Wealth Management in Milton, Ont., said there are several reasons why someone should get life insurance as soon as possible.

Even if a person has no dependents, a small amount of life insurance could cover funeral expenses or unpaid debts, easing any burden on family or friends left behind.

Getting life insurance is also much easier when you’re young and healthy, Williams said, and more affordable. She added that some clients even enroll their children in a life insurance plan as early as one year old.

Williams said young people often look at mortgage insurance instead of life insurance when buying a home. However, she said a term insurance policy is likely more cost-effective and serves the same purpose — and can meet the majority of a person’s other needs.

Williams said one of the challenges when talking to clients about life insurance is that people want to avoid the topic because it makes them think about death. But she reframes the discussion to be about how someone wants to be remembered.

“It’s not just about dying, it’s about leaving a legacy that you may not have had access to,” she said.

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Wedbush settles Finra charges for misleading account statements https://mscoursing.com/wedbush-settles-finra-charges-for-misleading-account-statements/ Wed, 09 Nov 2022 20:44:00 +0000 https://mscoursing.com/wedbush-settles-finra-charges-for-misleading-account-statements/ Wedbush Securities allegedly sent clients monthly account statements showing that their bonds were paying interest when in fact the bonds were in default, according to Finra, the brokerage industry’s self-regulatory body. Finra fined Wedbush $850,000 for the alleged misrepresentations and ordered the company to update its procedures and monitoring system, in accordance with a November […]]]>

Wedbush Securities allegedly sent clients monthly account statements showing that their bonds were paying interest when in fact the bonds were in default, according to Finra, the brokerage industry’s self-regulatory body.

Finra fined Wedbush $850,000 for the alleged misrepresentations and ordered the company to update its procedures and monitoring system, in accordance with a November 4 regulatory order.

Photographic illustration by Councilor Barron; Dream time (2)

Finra said Wedbush’s allegedly negligent misrepresentations occurred from 2013 to 2018. The self-regulator said Wedbush failed to establish and maintain a reasonably designed monitoring system to verify the accuracy of statement information. of customer account.

The brokerage company sent the allegedly misleading account statements to around 610 customers, according to Finra. Although Wedbush allegedly received notifications that the bonds were in default, it ultimately did not pass that information on to customers, Finra said. Wedbush was reportedly notified in September 2016 that some customers were receiving erroneous statements, but the company did not take steps to verify account information, according to the regulator.

In addition, Finra said that over a decade, Wedbush failed to provide approximately 14,900 clients with three types of annual notices and disclosures required by Finra and SEC rules.

A Wedbush representative was unavailable for immediate comment.

The company consented to the fine and Finra’s findings without admitting or denying the allegations, in accordance with the regulatory order.

Wedbush was founded by Edward Wedbush in 1955. The company is based in Los Angeles and has approximately 540 registered representatives. Last year, the brokerage firm paid more than $1.2 million to settle SEC allegations that it failed to file suspicious activity reports regarding the unregistered distribution of nearly $100 million. of low-cost microcap stocks.

Write to Andrew Welsch at andrew.welsch@barrons.com

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Healthcare providers practice a brief motivational intervention with an AI-driven virtual client https://mscoursing.com/healthcare-providers-practice-a-brief-motivational-intervention-with-an-ai-driven-virtual-client/ Thu, 03 Nov 2022 12:51:00 +0000 https://mscoursing.com/healthcare-providers-practice-a-brief-motivational-intervention-with-an-ai-driven-virtual-client/ SIMmersion has developed a virtual client with an alcohol use disorder allowing clinicians to practice and develop brief motivational intervention skills to better support their real clients COLUMBIA, MD., November 3, 2022 /PRNewswire/ — Gabe Turner lives below the poverty line and in her mother’s house with her siblings. He normally finds part-time work in […]]]>

SIMmersion has developed a virtual client with an alcohol use disorder allowing clinicians to practice and develop brief motivational intervention skills to better support their real clients

COLUMBIA, MD., November 3, 2022 /PRNewswire/ — Gabe Turner lives below the poverty line and in her mother’s house with her siblings. He normally finds part-time work in construction. However, there are no benefits and when he is not working he is not paid. Following a knee injury, Gabe is off work for a few weeks. Lack of income motivates him to go to a free clinic to get painkillers so he can return to work. His answers to the intake questionnaire lead the doctor to determine that he is in the “at risk” range for alcohol consumption. As a result, the doctor forces him to consult a clinician before prescribing medication. Gabe needs to cut down on his drinking. How can he be helped?

While Gabe is a fictional character, he is representative of real customers. It looks and behaves like a real person. Gabe is driven by artificial intelligence (AI) and fuzzy logic, and was designed to help clinicians practice and develop motivational brief intervention skills.

What is Brief Motivational Intervention?

Brief motivational intervention is an important tool that clinicians use to treat clients with alcohol use disorder. It draws on the spirit of motivational interviewing to motivate change. and is used in a health care setting when a relatively short intervention is required. Specifically, the intervention focuses on understanding motivations. Learning to apply the intervention in a clinical setting is a challenge. Gabe provides the practice opportunities needed to learn and use this treatment technique.

A clinical session with Gabe

A simulated clinical session with Gabe was designed to replicate a session with an actual client. As the rapport builds with him, he will respond by talking about why he wants to keep drinking. When a user applies intervention techniques correctly, Gabe realizes that he needs to make changes. Users can have as many sessions with Gabe as needed to build both their confidence and skill level in using the intervention. With each new simulated session, most of Gabe’s responses to user statements will be different from previous ones, providing a new experience each time.

The technology behind Gabe

During a conversation with Gabe, users select from a rich set of prompts. Each selected prompt usually has 7 or more available answers. Gabe calculates the probabilities for each answer and uses them to choose one at random. The calculations are based on one of her randomly chosen personalities and the relationship the user has developed with her. The relationship between the user and Gabe will evolve in a way that depends on what the user says.

For more information, watch the video at https://www.youtube.com/watch?v=z0TfvAd1A3g&list=PLTy-OgL177bh-w78I435qwy7d6H5sg2Pv&index=1&t=5s or visit https://briefmi.simmersion.com/

You can contact SIMmersion by calling 443 283 2555 or online at www.simmersion.com/contact.

Media Contact:
Dale Olsen
4437455754
[email protected]

SOURCE SIMmersion

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How to get more clients from the comfort of home https://mscoursing.com/how-to-get-more-clients-from-the-comfort-of-home/ Tue, 01 Nov 2022 13:41:00 +0000 https://mscoursing.com/how-to-get-more-clients-from-the-comfort-of-home/ In a passage from Ernest Hemingway’s novel, The sun also rises, Scottish war veteran Mike Campbell is asked how he ended up after going bankrupt. His answer: “Two ways. Gradually then suddenly. » Campbell’s response was not just an apt description of how riches are lost, but an echo of the human condition and our […]]]>

In a passage from Ernest Hemingway’s novel, The sun also rises, Scottish war veteran Mike Campbell is asked how he ended up after going bankrupt. His answer: “Two ways. Gradually then suddenly. »

Campbell’s response was not just an apt description of how riches are lost, but an echo of the human condition and our stubbornness in the face of change.

Although our society is still recovering from a global pandemic, it is clear that the world has changed permanently. Meetings are now Zoom-oriented, conversations are more typed than spoken, and working from home is a priority for employees. Due to these changes, industries are facing upheaval and businesses are struggling to find new ways to reach their customers.

In law, the change has been more gradual, but interest in meeting in person is waning, and building an online presence is becoming more vital than ever, with virtual law firms increasing by 30% in 2021. This may seem daunting, but the benefit of moving to virtual media means you can reach a wider audience and attract more customers from the comfort of your own home.

As the world continues to digitize, legal professionals need to embrace this change as soon as possible to stay competitive. Below are five steps to growing your online following before you find your business gradually, then suddenly, abandoned.

Configure your web presence

First, decide if you want to use your online presence just to connect with new clients or as a way to supplement your practice. Essentially, is the internet just another point of contact or are you going to be providing services online? Either way, you should follow a few industry best practices:

    • Adhere to the rules and ethics listed by the ABA for your licensing state.

    • Implementation of secure customer reception and data software.

    • Integrate technology to help streamline your practice.

Once these necessities are met, you need to lay the groundwork by creating a mobile- and desktop-optimized website, creating social media accounts for your practice, and registering yourself and your partners on online platforms. high visibility tailored to your audience.

Understand your niche and your audience

Companies spend $37 billion every year on ads that don’t engage their audience. The reason for this is that most companies don’t take the time to learn about their actual demographics rather than the ones they imagine. Understanding who you connect with is key to establishing an online presence.

As a lawyer, you are in an advantageous position to build the profile of your target audience. First, your specialty in law determines who you will represent. Divorce attorneys won’t handle a murder case, while a corporate attorney typically won’t handle a child support case. There are obviously outliers, overlaps and special circumstances, but defining your niche is easier for lawyers than for most other professions.

However, this may not be precise enough. Within your niche, a target audience is always waiting. To find it, audit your existing customer information and see if you can identify any patterns among your customers. Analyze the demographics of your audience, why they connect with you, and what type of post interests them. For more information, you can conduct surveys, make phone calls, or ask them to fill out questionnaires. This will help you determine your true target audience.

Create a marketing plan

After finding out who your audience is, it’s time to make an action plan on how to reach them. A marketing plan should include not only what you are going to do, but also why and how you are going to do it. Every marketing campaign should have a clear strategy to appeal to the needs and interests of your target audience.

Questions to consider:

    • What social media sites and platforms do our potential customers use? How can we build our presence there?

    • Are we currently focused on short-term or long-term growth? (Pay-per-click ads/PPC or SEO?)

    • Who are our competitors and how do we differentiate ourselves?

    • What is our marketing budget and how can we maximize it? What is worth paying more for and what can we accomplish for less?

Become a thought leader

After building a lasting online presence, it’s time to evolve your business into a brand that grabs attention and fills your inbox with potential customers. Using your expertise to tackle popular topics with a single purpose builds credibility in a place where everyone can access it.

When it comes to thought leadership, 88% of organizations believe it builds trust in their brand and, by extension, their revenue generation model. Customers don’t want to hear about second or third best but about industry leaders who move with change and help others understand what the future looks like. As thought leaders, you and your brand are considered entities with deep knowledge of the law.

You can define your reputation as a thought leader through different mediums. From white papers to social media posts addressing current societal issues, creating material for thought leadership must take a fresh approach and cut through the monotony with fresh perspectives.

Reward referrals and recommendations

When it comes to finding a lawyer, 62% of people ask for a recommendation from friends and family. Even on an online platform, word of mouth is still the best indicator of your trustworthiness, so it pays to encourage referrals and referrals or endorsements, especially from other attorneys, whose referrals often carry more weight.

For example, you might write an online recommendation for a lawyer you respect and hope that colleague will reciprocate.

Preparing for the future

Going online may seem like a big step forward, but the ROI of building an accessible brand can set you up for years of success. Establishing your brand voice and creating a path for customers to reach you online helps your business stand out and stay competitive in an increasingly digital landscape.

In law, the protocol for reaching new customers is only gradually changing. However, 65% of millennials and Gen Zers prefer getting services online, so if your current customer base tends to be older, your business may decline “suddenly” as those customers age.

To avoid this fate, it’s time to diversify your customer base by appealing to online audiences. But you don’t have to take this trip alone!


Neal Nagely is the founder and CEO of BookLawyer, a free legal information site for individuals and small businesses. Nagely practiced law in Dallas for 10 years before founding BookLawyer to help make the law accessible and help people find the right attorney when needed. Nagely focuses on providing informative articles to lawyers who are just starting out and people who are currently going through legal proceedings.


Mind Your Business is a series of columns written by lawyers, legal professionals and others in the legal industry. The purpose of these columns is to offer practical advice to lawyers on how to manage their practices, to provide information on the latest trends in legal technology and how it can help lawyers work more effectively and strategies to build a successful business.


Interested in contributing a column? Send a request to [email protected]


This column reflects the opinions of the author and not necessarily the views of the ABA Journal or the American Bar Association.

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A Century of Service: Mississippi Accounting Firm Awards Clients 100 Years of Success – Magnolia State Live https://mscoursing.com/a-century-of-service-mississippi-accounting-firm-awards-clients-100-years-of-success-magnolia-state-live/ Sat, 29 Oct 2022 14:03:47 +0000 https://mscoursing.com/a-century-of-service-mississippi-accounting-firm-awards-clients-100-years-of-success-magnolia-state-live/ A Century of Service: Mississippi Accounting Firm Credits Dedication to Clients for 100 Years of Success Posted at 9:00 a.m. on Saturday, October 29, 2022 May & Co. Partners (left to right) Nathan Cummins (Clinton); Josh McBride (Vicksburg); James R. Armstrong (Vicksburg); Katie Feibelman (Vicksburg); Alyssa Oliver (Tallulah); John Paris (Vicksburg) and Riley Nelson (Vicksburg). […]]]>

A Century of Service: Mississippi Accounting Firm Credits Dedication to Clients for 100 Years of Success

Posted at 9:00 a.m. on Saturday, October 29, 2022

What began as a one-man auditing firm has grown over the past 100 years to over 35 employees representing clients in over 35 states.

In 1922, Vicksburg resident James D. Pond founded the James D. Pond Auditing Company. Little did Pond know that his business, now known as May & Company, a firm of chartered accountants, would continue to thrive and celebrate its centennial in October.

Katie Feibelman, a partner at May & Company, said that as far back as she knows of history, the firm was and still is a “full-service CPA firm that offers tax, accounting and auditing services.”

Pond started his small business in the First National Bank building on Washington Street. Upon his death in 1958, the business passed to accountant David L. May, who married Pond’s granddaughter, Martha.

Raymond B. May, David’s brother, joined the auditing firm in 1962 and in 1964 the brothers changed the firm’s name to May & May, which consisted of David May, Raymond May and Paul Heinmiller. In 1970, Kenneth E. Hicks joined the firm.

The company went through several other name changes, but in 1984 it became May & Company, LLP. At that time, the company consisted of David May, Raymond May, Walter T. May, Ken Hicks, Chester H. Redditt, Jr., Jack W. Palmer, and Robert Holman.

After residing in the First National Bank building for 67 years, in 1989 May & Company built an office located at 110 Monument Place near Halls Ferry Road. The office is still the company’s primary location, but in 1995 the accounting firm opened a second location in Tallulah, Louisiana.

While sticking to their core services, Feibelman said, in the ’90s May & Company began to include IT/IT support.

This segment of the business, however, is used primarily as a support service for their customers and is not a major source of revenue, she said.

“The growth of the business hasn’t necessarily been in the services offered,” Feibelman said.

Instead, growth has been within the company’s reach. Feibelman referenced the customers they have in over 35 states and nearly every state when it comes to preparing returns.

So, what’s it like working at this reputable accounting firm?

“There’s definitely a family environment in the office,” Feibelman said. “But one that requires you to buckle up sometimes and get the job done. We have a saying – we work hard, but play even harder.

It’s good currency, especially during tax season, which Feibelman described as “crazy and hectic, tiring, all-consuming, and seemingly endless.”

“But it’s also fulfilling, challenging and even fun – at times. We process around 4,000 returns a year and almost 2,500 are prepared in a three-month window from February 15 to April 15,” she said. declared.

As for May & Company’s primary focus, Feibelman said, is dedication to their clients.

“We value our customers and the service they receive is our priority because people love doing business with you when you really care about their bottom line,” she said. “And I believe that when you truly care about your customer and strive to do what’s best for them, success will follow.”

Feibelman also praised May & Company’s “incredible” staff.

“They helped us take this step,” she said.

To be part of a company that has been relevant to the community and beyond has been an honor, Feibelman said.

“We are all so proud to be part of this company and are grateful to everyone who trusted us and those who came before us,” she said.

This year, three longtime May & Company employees will retire – Alice Ellis, Karen Jones and Lori Shelton. Feibelman said the company would like to thank them for their service and dedication.

She also said that Jessica Durr has become the new associate partner of May & Company.

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How Law Firms Can Attract Clients Through SEO Strategies https://mscoursing.com/how-law-firms-can-attract-clients-through-seo-strategies/ Thu, 27 Oct 2022 23:38:05 +0000 https://mscoursing.com/how-law-firms-can-attract-clients-through-seo-strategies/ Thursday, October 27, 2022 It’s no secret that Search Engine Optimization (SEO) Works for many types of businesses. From restaurants to retailers to tech companies, any business that attracts customers through Google can benefit from SEO. The same goes for law firms, as many lawyers generate clients directly through local marketing. If customers are looking […]]]>

It’s no secret that Search Engine Optimization (SEO) Works for many types of businesses. From restaurants to retailers to tech companies, any business that attracts customers through Google can benefit from SEO.

The same goes for law firms, as many lawyers generate clients directly through local marketing. If customers are looking for customers in their area, Google is often the first place they go to conduct their search.

But what are the tangible results of SEO for law firms? How do you measure if SEO is actually “working” for a legal business?

In this guide, you’ll discover real-world case studies and stats on how well SEO works for law firms — and how to use those same strategies to your advantage.

How SEO Works for Law Firms – Statistics

Recent legal SEO statistics confirm how well SEO works for law firms. The proof is in the numbers. More and more, law firms are turning to SEO as an effective marketing channel – and they’re blown away by the results!

SEO was voted the most effective marketing channel for law firms.

A 2022 study by Brandmuscle found that 79% of law firms rate SEO as the most effective marketing channel. That’s no surprise, considering Google is the number one organic traffic engine for all types of local businesses.

Businesses that rank #1 on Google have an average click-through rate of over 30%.

The #1 result in Google search has an average click-through rate (CTR) of 31.7%. This means that around a third of all users click on the first search result. SEO can help your law firm rank higher and drive more traffic to your website.

Local and organic searches account for over 60% of all digital traffic.

Milestone Research conducted a study of 500 location-based businesses and found that local and organic searches together account for 69% of all online traffic (Organic Search: 46.5% of website traffic; Local Search: 22 .6% of website traffic). Local businesses that used local SEO by optimizing for proximity performed better in driving more website traffic.

Organic search drives 66% of call conversions for law firms.

A 2021 analysis by Ruler Analytics found that organic search drives the majority of call conversions (i.e. phone calls) for the legal industry. In other words, users turn to organic search more than any other channel when it comes to contacting law firms directly over the phone.

Directories are one of the main drivers of organic search traffic for local businesses.

Directories like Yelp, Google My Business, and YellowPages often appear in the top five organic search results, making them an important traffic driver for local businesses. In fact, Yelp appears in the top five locations for 92% of Google searches that include a city and business category.

Benefits of SEO for Law Firms

SEO brings many benefits to law firms, far beyond simple Google rankings. SEO is an effective marketing tool because it not only helps drive traffic, but can also improve user experience, increase lead generation, earn customer reviews, and more.

Local traffic generation

Your potential clients use Google to find law firms in their area. As the number one engine for organic traffic, you simply cannot ignore the power of Google. SEO allows you to optimize your website and local listings for geolocation- and service-specific keywords that your potential clients use to find law firms like yours. This can help you rank above your local competitors and drive more traffic to your website.

Phone calls and leads

The Google Map Pack is a section of Google search results that highlights business contact information (address, phone number, etc.). This is prime real estate to market your business and generate phone calls. If you rank well in the Google Map Pack, you can generate phone inquiries and organic leads directly through your website.

Positive customer reviews

SEO helps make your law firm easier to find, making it easier for happy clients to review your business. Not only does SEO give you a platform to generate reviews, but it also presents those reviews to potential customers. Having positive reviews can make the difference in convincing customers to work with you over your competitors.

Better website experience

The technical principles of SEO ensure that your website provides a positive, interactive and user-friendly experience for users. SEO allows you to optimize your website for mobile devices, user experience, fast page speed, etc. By embracing SEO, you are able to provide a better experience that entices users to work with you.

Social traffic and email

An optimized website makes your law firm more visible. It also offers users a conversion destination through your email and social media campaigns. If you have an email newsletter, post to your blog, share content on Facebook, or use other social channels, your website provides a landing place for that traffic. Traffic from other channels can then be converted into new leads for your business.

See more: Benefits of SEO for Law Firms

Case studies: SEO for law firms today

These are real case studies and stories of how SEO works for law firms today. As a law firm SEO strategist, I empower my clients to use SEO for traffic generation, lead generation, reviews, and more. Here’s how SEO now pays off for law firms.

5x Keyword Placements for “Best Class Actions”

Top Class Actions’ goal was to rank for high-value keywords such as “lawsuit attorney,” “class action attorney,” and other settlement-related terms. The law firm was already reaching millions of consumers, but wanted to rank #1 for more competitive terms.

First, we performed an audit to identify and resolve technical and core web issues. Next, we adopted a robust content strategy to help the brand perform on new inventory of competitive keywords. We even moved the brand to the Google Analytics 4 (GA4) platform to provide better reporting, automation, and deeper insights into their customer journey.

Thanks to this SEO work, our client went from a ranking of 96,000 to almost 500,000 keywords. We have also significantly improved the UX of the site and the overall performance of the website. This resulted in more traffic, leads and cases for Top Class Actions.

See the status of law firm website rankings

What does it take to rank for high-value keywords like “personal injury lawyer” or “DUI lawyer”? It’s a question that many law firms ask themselves – and one that we constantly try to answer with data-driven SEO strategies.

So, to gain a deeper understanding of law firm digital marketing, we analyzed the organic rankings of nearly 16,000 law firm websites. The goal was to identify the factors that contribute to a page’s ranking for competing keywords in Google.

This case study confirmed:

  • The most important factors for ranking (number of features on a page, features in the title tag, webpage user experience, inbound and outbound links, and webpage script tags)

  • Top Recommendations for Improving SEO Rankings

  • The most popular legal industry website(s) in all locations

  • The Impact of Content Management System (CMS) on SEO

  • The Impact of Word Count and Content Depth on SEO

  • How title tags and the use of the word “best” in title tags can impact rankings

Overall, our results validate most of what we know about SEO – that content is king, backlinks influence rankings, and Google values ​​user experience factors. The results hint at some of the signals that Google pays attention to when ranking law firm websites.

Make SEO work for your law firm

It’s never too late to make SEO work for your law firm. SEO is one of the most effective strategies for law firms today. Case studies, statistics and studies prove it. Now all you have to do is embark on your own SEO strategy.

Luckily, I’ve published my How to Plan an SEO Strategy for Your Law Firm guide. Use it as a framework for your SEO plan, then improve your strategy over time. Whether you take a DIY approach or work with a professional, I’m confident that SEO will work for your law firm as long as you use the data to your advantage.

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