Bank of America gains 2 million digital customers
Bank of America announced that it gained more than 2 million active digital customers in 2021. Customers also logged into the bank’s digital platforms 10.5 billion times in 2021, a 15% year-over-year increase. the other, according to a press release.
The bank also has 16 million users for its Zelle money transfer service. The bank also conducted 86% of its transactions through digital channels or ATMs.
“Now more than ever, consumers and businesses are digitally dependent, and Bank of America continues to deliver efficient, secure and reliable digital financial solutions,” said David Tyrie, chief digital officer and head of global marketing at Bank of America. , in the press release. . “Our digital capabilities make it easy for our clients to manage all aspects of their financial life in banking, investing, lending and retirement, with access to advice and guidance from our professionals. finance and our financial centers when they need it.”
Other data points include:
- 24.6 million customers have interacted with its virtual financial assistant Erica.
- Zelle transactions reached $231 billion in 2021, up 64%.
- 90% increase in the number of customers accessing mobile investing features since the launch of the Merrill mobile investing tool.