Baltpool’s new image focuses on sustainability and customers
The compass design of the new logo highlights Baltpool’s market expertise and customer-centric approach. Andrius Smaliukas, CEO of Baltpool, said: “Thanks to our knowledge gained over many years of operation and our deep understanding of the market, Baltpool is always pointing in the right direction.
“Over the past 12 years, Baltpool has become much more than the biomass exchange in its infancy. We plan to continue to raise the market standard for biomass, with a strong
emphasis on sustainability and market transparency. With the significant expansion of the scale of operations, we needed to renew our image to better reflect Baltpool’s new strategic directions and strengthen our reach in the international biomass market.
Shades of green in the new logo reflect Baltpool’s sustainable business approach. The updated brand identity also includes a major overhaul of Baltpool’s website which focused on increasing its usability. The new Baltpool logo and brand were created by design agency Andstudio.