Avataar Raises $ 45 Million Series B To Improve 3D Ecommerce Product Visualizations – TechCrunch


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Hello and welcome to Daily Crunch on January 7, 2021! It’s Friday and the snow is falling like dicks in my corner of the woods. But it wasn’t a snowy day in the tech world. Not at all. In fact, a venture capital firm raised 10 digits of capital today. Can you guess who?

Before we get started, the highlight of today’s TechCrunch staff is Grace mendenhall, a member of the Actions team who is also a documentary film editor. And she is frankly the best. Now for the news! –Alexis

The Top 3 TechCrunch

  • a16z recharges with $ 9 billion in new capital: The venture capital arms race continued this week with news that Andreessen Horowitz has raised $ 9 billion to invest in venture capital deals, growth deals and most notably biotech. As TechCrunch notes, the resulting dollar figure is a boost for the group’s latest trio of similar funds. There is, it seems, an endless appetite for capital in today’s startup market.
  • Roblox pulls the Chinese app: Five months after its launch with Tencent in China, Roblox’s LuoBuLeSi was retired. What happened? Roblox may have some work to do on the data side of its service, which it hinted in a statement. Regardless, the move is yet another example of how difficult it is for non-Chinese companies to create and sell digital products in the country.
  • India to investigate Google: Following complaints from industry news groups, India’s Competition Commission “said on Friday that Google dominates some online services and its initial view is that Google has violated local antitrust laws.” , reports TechCrunch. Considering the size and profitability of the Indian market, this is not good news for Mountain View.

Startups / VC

Before we dive into all of today’s startup news, TechCrunch has a little treat for you. We had veteran venture capitalist Matt Murphy on the phone as 2021 drew to a close to discuss past tech booms, past tech meltdowns, and what he sees as the strengths and weaknesses of corporate gaming. today. It’s a great weekend read.

And now the news:

  • Pendulum raises $ 5.9 million for narrative follow-up: It’s fun, because the target market for the company is totally new to me. According to our reports, Pendulum “helps businesses, governments and other organizations track damaging narratives on social media platforms and elsewhere on the web.” I guess you and I are doing this right now by reading a lot of tweets, but seeing a company create software for it makes sense.
  • Peter Reinhardt leaves Twilio: Remember when Twilio bought Segment for $ 3.2 billion? It also bought Segment CEO Peter Reinhardt as part of the deal. Now, however, the executive is leaving to “be the full-time CEO of Charm Industrial, a carbon mitigation startup he co-founded in 2018,” reports Ron Miller. I can not connect charm and carbon, but we’ll keep an eye out for what the startup does next.
  • Avataar Raises $ 45 Million for “Life-Size 3D Product Review”: No, it’s not “Avatar” like the movie. It’s from Avataar, a startup based in the United States and India that helps consumers “see products in full size and feel in their living room” using their phones. Considering that we all want to buy more stuff online, but it’s not always easy to imagine a new footstool in situ, I like what the company is doing. Unsurprisingly, Avataar works with e-commerce brands in categories such as furniture.
  • Bfree wants to update the tedious business of credit collections: If you’ve ever gotten a call from someone who thinks you owe them or that it’s money, you may have recalled how much more fun it was to get root canal treatment. Bfree, a “Nigerian credit management fintech,” as TechCrunch puts it, is working on creating something that it sees as more ethical debt collection. The company just raised $ 1.7 million and is in the process of recruiting in 16 markets, we report.
  • From CES Beat: TechCrunch’s coverage of the great consumer electronics conference continued today, with posts about the promise of older tech and, well, all things metaverse, good and bad.

If you need even more News, notes and analysis on startups this weekend, the Equity team has you covered.

After talking for a year with marketing managers, here are my tips for CEOs

paper head with puzzle pieces -autism concept.blue background

Image credits: Carol Yepes (Opens in a new window) / Getty Images

It’s a great time to launch a startup, but if you’re trying to grow one, well, winter is coming.

We’ve already noted the impacts of new regulations on data and the growing consumer desire for privacy, but here’s another newspaper to throw at the bad news: As a percentage of company revenue, Marketing budgets fell from 11% in 2020 to 6.4% last year.

“This is the lowest proportion allocated to marketing in the history of Gartner’s annual Marketing Director Spending Survey,” the research company said.

Rebecca Lynn, Co-Founder and General Partner of Canvas Ventures, has had dozens of conversations with start-up founders in recent months.

In a guest TechCrunch + article, she covers “the downward pressure on the effectiveness of marketing dollars” and shares several strategies that are producing results – as well as some “crazy” ideas “that sounded ridiculous at the time.”

(TechCrunch + is our membership program, which helps startup founders and teams get ahead. You can register here.)

Big Tech Inc.

  • Apple continues to work on its fitness product: TechCrunch has news today regarding Apple’s somewhat lame Fitness + fitness product. What’s up? The collections, which we write, are “organized series of workouts and meditations” that target a particular goal. Also new is what’s called “Time to Run”, an “audio running experience” as we say. Why isn’t Apple just buying Peloton? I do not know.
  • When does a Twitter Space become a podcast? We will find out. Twitter is working on recording its live audio product, called Spaces. And the social network says it will include replay analytics. What is super cool? Twitter’s product team appear to be bringing their really strong 2021 product cadence into the New Year.
  • And finally, from CES, a overview of two-wheelers with electric mobility for all those who live in a city that has not given up its soul to offer more parking for the lazy.

TechCrunch Experts

DC experts

Image credits: SEAN GLADWELL / Getty Images

If you have a software consultant that you think other startup founders should know about, fill out the survey here.

Read one of the testimonials we received below!

Marketing: Ridhi Singh, Founder, 91Ninjas

Recommended by: Anish Khadiya, itility

Testimony: “Ridhi and the 91Ninjas team bring strong domain knowledge, high quality thinking and focused execution. We have chosen them for their expertise, disciplined approach and excellent work ethic. Thanks to the 91Ninjas team, our inbound marketing engine has gained momentum. After arriving on board, they quickly began to work on several fronts. In particular, we’ve seen some good traction on the social media and content front. We have seen a good increase in organic blog traffic and our search appearance for domain-specific keywords has improved a lot.


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